Adidas hopes to shut down stores in the coming a very long time as a major aspect of a move towards offering more merchandise on the web, its CEO told a daily paper. In a meeting with the Financial Times, Kasper Rorsted said "after some time, we will have less stores yet they will be better," including that over the coming year the quantity of Adidas stores was relied upon to contract somewhat.
"Our site is the most critical store we have on the planet."
Adidas, which needs to dramatically increase its web based business deals to €4 billion ($4.91 billion) by 2020 from €1.6 billion a year ago, has 2,500 stores all inclusive and 13,000 extra mono-marked establishment stores, the Financial Times said.
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